Debossing is when you indent an image onto the card vs having it raised which is embossing (embossed vs. debossed). One of the advantages of using deboss printing is that you can create a business card so that only one side of the card is affected. Whereas with embossing you will usually have the reverse image on the back while the embossed image is on the front – because you push the metal die onto the back of the card to create the image on the front.
There are a number of custom design options you can use with debossed printing. First there is blind debossing – this is when you just leave the debossing plain. Other options include adding add ink to the debossed area, or even foil stamp the area with metallic foils.
Here are a range of business card designs that use debossing:
Home Sweet Home
For printers who can do debossed or embossed business cards, have a look at our Printing Directory for a list of premium companies and samples of their work.